On April 9, our Development Manager, Tetiana Pushkarova, attended a key event for Ukrainian business – the presentation of the project "Economic Integration of Ukrainian Business into the EU Single Market: Action Plan," organized by the Civitta Ukraine team under the EU4Business program.
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The event brought together nearly 400 participants – representatives of business associations, government, the expert community, and enterprises. At the heart of the event was the unique study "Better Market Connectivity of Ukraine to the EU," which, for the first time in Ukraine, identified the most promising economic sectors with export potential, especially for small and medium-sized enterprises.
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During the presentation, experts from Civitta Ukraine and EasyBusiness shared insights into which European countries show the greatest interest in Ukrainian products. The leaders were the Netherlands, Poland, Germany, France, and Italy. Special attention was given to the textile industry – one of the priority sectors that continues to see stable demand in Europe for workwear, sportswear, and products with handmade elements.
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For us at Re:inventex, this is not just interesting information – it’s yet another confirmation of the importance of what we do. Textile waste recycling is not just a trend, it's a real need that opens doors to European markets.
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Of particular value to us was the discussion on the role of business associations and clusters in the integration process of Ukrainian companies into the EU market. We believe that cooperation and collaboration are the keys to international success.
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Tetiana Pushkarova highlighted the high practical value of the event, especially the workshops where experts and participants analyzed strengths, risks, and real solutions to overcome barriers on the way to successful exports.
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For Re:inventex, this was another important step in strengthening our presence in the European market. We don’t just want to integrate – we aim to shape a culture of ecological responsibility in the textile industry not only in Ukraine but across Europe.

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